London Drugs: Cards for All

For Valentine’s Day 2020, I had the opportunity to work with Rethink Canada and London Drugs to create a piece for a more inclusive collection of greeting cards. As a queer person, it was incredibly important for me to participate on a project that wants to reflect and represent a wide range of diverse relationships.

Cards for All is a Valentine’s Day card collection made to reflect all kinds of love and all kinds of relationships. The collection features 31 cards designed to fill the gaps that exist in the card aisle.

Although originally created for Valentine’s Day 2020, this card has been so popular it has been re printed for the Valentine’s Day campaigns for 2021, 2022, and 2023.

Client: London Drugs
Agency: Rethink Canada

Cards were being sold for $5 each at 20 London Drugs locations across Western Canada during the Valentine’s Day season of 2020.
All proceeds from the Cards For All collection are being donated to United Way's community initiatives in Western Canada.